Articles in SAP Retail have descriptions in table MAKT, which can be distributed to stores with message type WP_PLU > structure E1WPA03. But they can also have several other texts such as the brand, URL for QR code, additional price label texts etc.
Segment E1WXX01 could be used for such texts, if each store had only one language. But in some regions of the world it's suitable / a legal requirement presenting the texts in multiple languages (think: Parts of Russia or China or multinational cities like Bruxelles).
What do you consider as best practice to distribute the same customized text in multiple languages?