Dear Retail community,
SAP Hybris Marketing 1602 has been released in mid of February, 2016.
Read what's in for Retail Omni-Channel:
Offer Recommendation and Integration with Hybris Commerce Suite
The newOffer Recommendation was released for global availability as part of the SAP Hybris Marketing 1602 release on Feb 15, 2016.
Offer Recommendation enables marketers to pick the best of all available promotional offers for every customer, in every channel, in every moment in real-time during customer conversation.
A promotional offer is a conditional promise by a seller to selected consumers in combination with an incentive, e.g.
- “If you buy product A and B today, you get 2$ off on product B”
- “If your purchase total is above 100$, you don’t pay any shipping costs”
- “If you buy this cell phone together with mobile contract, you will get a 10$ coupon for your next purchase”.
The offer recommendations are determined by sophisticated predictive analytics algorithms and models within the SAP Hybris Marketing recommendation engine. The recommendation application of Hybris Marketing is integrated with the Hybris Commerce Suite’s web content management system (WCMS), allowing the recommended offers to be proposed in the consuming Hybris Commerce channels, e.g. a web shop basket.
Enjoy,
Ingo
Dr. IngoWoesner
Global Director, Outbound Product Management Retail Omni-Channel
SAP SE
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