Dear Retail community,
Introducted with SAP Hybris Marketing 1508, SAP Hybris Product Recommendation provides personalized, context relevant product recommendations in real-time and is well integrated with the Hybris Commerce WCMS application.
Read what's in for Retail Omni-Channel Commerce scenarios:
More details will be added shortly.
1602 release: Product Recommendation
The Product Recommendation application within SAP Hybris Marketing has seen further enhancements and new features with the recently shipped 1602 release:
Marketing Expert can now maintain the recommendation models through scenarios in order to provide recommendations in different channels
New capabilities
- new model templates and algorithms
- Define the maximum number of recommendations to be returned by each step/algorithm
- Define the algorithm generation refresh rate
- Easily identify when a model has failed to be generated
Find more details in the Hybris Marketing Application Help.Benefits for customers
- Be aware when model generation failures occur
- Control how many recommendations can be returned by a model
- Always consider the latest customer activity by specifying when a model can be refreshed
1508 release: Product Recommendation
SAP hybris Marketing 1508 provides important enhancements to personalized product recommendations:
- Support for the SAP HANA Rules Framework (HRF) in addition to the existing predictive algorithms
- SAP Fiori based UI for the marketer for a rule based influencing of product recommendation results
This is another great reason why SAP hybris Marketing is a key component of the SAP Retail Omni-Channel Commerce reference architecture.
Best regards,
Ingo
Dr. IngoWoesner
Global Director, Outbound Product Management Retail Omni-Channel
SAP SE
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